The primary benefit is the generation of a substantial non-aeronautical revenue stream. By using dedicated tools to manage advertisements alongside flight information, airports can maximize the value of their existing display infrastructure. Furthermore, the system allows for dynamic targeting; content can be tailored based on the specific gate area, the time of day, or even the current flight status, ensuring that messaging reaches the most relevant audience.

Advertising is seamlessly integrated without compromising core operations. The centralized management platform allows staff to oversee all digital signage from a single location, ensuring consistent branding. While advertisements run, the system maintains a "critical override" capability, ensuring that emergency messages or evacuation protocols can instantly replace all promotional content if a crisis occurs. This balance between monetization and safety ensures a modern, efficient, and profitable airport environment.