SEO Services in Rhode Island
Why you need SEO…
After establishing a website for your business the next logical step is to get it to rank well in the search engines i.e. Google , Yahoo and Bing. What do I mean by rank well?
For starters, when someone performs a search in one of the major search engines they are looking for information of one kind or another. This information could be what the definition of a word is, any current news or more than likely they are looking for a product or service. This product or service could be in YOUR industry.
The results that are displayed are the highest ranking websites for the search term that the person typed into the search box. These sites are “ranking well” for that search term. What this means is that these websites are getting the lion’s share of all the traffic that search term or “keyword” has to offer.
What does this mean to you?
Well, if your website ranks well you are getting traffic which translates into the following…
- Brand Recognition
- More Prospects
- More Sales
You’re essentially winning the “search engine popularity contest” which ultimately translates into more revenue for your business. There is one simple fact of this contest that you need to be aware of…There are always only a few winners, but many losers. If your site doesn’t show up on the first page of Google, Yahoo and Bing then you might as well have bought a billboard in the middle of the forest. No one is going to see it!
Where Does Innsmouth Media Come In?
We work with you to create a search engine optimization strategy that will help you win the search engine popularity contest. We have the tools, the know-how and the experience to craft a strategy specifically tailored to your industry and business. No cookie cutter, one size fits all strategies for your business.
Our SEO Services fall into two different but mutually beneficial categories.
On Page SEO
This refers to how the content on your website is optimized for the search engines. It could be the structure of your site, how fast it loads to the actual content on your site. If you invest in web development from us all this will be taken care of when we build your site. But, if you had someone else build it, there’s no guarantee that it was done correctly. Not a lot of web designers are trained to think like a search engine. We can help to put your existing site on track to ranking well in the search engines.
We’ll also make sure that your content’s message is correct for your users and industry and that your website properly communicates that message to the search engines.
This process is pretty cut and dry but is a necessary step in preparing your site for optimal performance in the search engines.
Off Page SEO
Once the On Page SEO has been completed, the next phase is to begin the process of off page optimization. Remember that you website’s rankings are essentially a popularity contest? Well, this is where we help to make your site popular in the eyes of the search engines. How do the search engines decide how popular your site is? One word, “backlinks”! What are backlinks you ask? They are links that come in to your site from other sites. For example, lets say you have a restaurant and one of your customers is raving about your place on a forum or a blog. If they happen to include your website’s link in the post, that becomes a backlink to your site.
So, how does that help you? Well, each backlink becomes a “vote” in the eyes of the search engines. The more backlinks the more votes and the higher your rankings go. At this point you may be thinking “It can’t be that easy”. You’re right, it isn’t. There’s a right way and many wrong ways to get backlinks to your site. Not to mention that there are good backlinks and bad backlinks. What we do is properly promote your website to get the best backlinks.
The SEO Process
Now that you know the difference between on page and off page seo you’ll better understand the overall process we go through to get your site high rankings in the search engines. We will start by doing a complete SEO audit which includes your existing site’s structure and content, your current rankings and who your competition is and how strong they are. From there we’ll work with you to craft an SEO strategy that will work within your budget. One thing to understand is that it will take time to rise through the ranks but like the old saying goes “Rome wasn’t built in a day!” The same goes for search engine optimization. SEO is an ongoing process that requires activity on a month to month basis.
Over time, you will see your rankings improve and as they do you will get more and more traffic to your website. Before you know it that traffic will convert in to more and more sales making your website the most tireless sales person you have, who never complains and works 24/7, 365 days a year!
Action is the foundational key to all success. — Pablo Picasso
Call us anytime at 401-384-0397 to find out how we can help your business prosper this year with more traffic from a carefully crafted SEO strategy.
